Why Measuring ROI in Influencer Marketing Remains a Challenge and How Brands Can Overcome It
Influencer marketing has become a vital component of brand strategy, with sponsored content spending expected to reach $8.14 billion in 2024, edging closer to $10 billion by 2026. However, as budgets grow, measuring the true ROI of influencer marketing continues to be challenging. To get the most out of these campaigns, brands need to tackle…