Haleon Launches AI-Powered Tool to Enhance Inclusivity in Advertising
This week, Haleon, the consumer health company spun off from GSK, introduced an innovative AI-driven tool aimed at making advertising more inclusive. Partnering with technology firm CreativeX, Haleon unveiled the Health Inclusivity Screener, an AI-powered solution designed to evaluate digital marketing assets for inclusivity across multiple metrics, such as readability, accessibility, and representation. The tool’s…