Google Ads has introduced a new asset type called “Business Links” designed to enhance ad performance by capturing varied user intents within a single search ad. This feature, still in its pilot stage, allows advertisers to target customized and diverse user journeys, improving ad engagement and consideration. According to Google’s new help document, “Business links…
Google Ads has introduced a new feature in its advertiser console: separate Sales and Leads conversion reports. This feature, available under the Goals section in the Conversions Summary tab, enables advertisers to switch between “Sales” and “Leads” views to analyze conversion data based on their specific objectives. Hana Kobzová, a digital marketing expert, brought this…
In a surprising turn, Google Ads’ AI chatbot, part of its new conversational ad experience, recently left users speechless—quite literally. A screenshot shared by Thomas Eccel shows the chatbot responding with empty replies, leaving questions unanswered and users perplexed. This strange occurrence highlighted a technical issue within the AI chatbot system, causing it to fall…
