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Tag: Advertising

Microsoft Reports 18% Growth in Bing Advertising Revenue for Q1 2025

Microsoft Reports 18% Growth in Bing Advertising Revenue for Q1 2025

Digital Fanda15 mins

Microsoft’s Q1 2025 earnings report revealed an impressive 18% year-over-year increase in search and advertising revenue, reflecting the tech giant’s strong momentum in its advertising segment. Although this growth marks a slight dip from the 19% increase recorded last quarter, it still showcases Bing’s robust performance amidst evolving digital advertising trends. The company disclosed, “Search…

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Haleon Launches AI-Powered Tool to Enhance Inclusivity in Advertising

Haleon Launches AI-Powered Tool to Enhance Inclusivity in Advertising

Digital Fanda05 mins

This week, Haleon, the consumer health company spun off from GSK, introduced an innovative AI-driven tool aimed at making advertising more inclusive. Partnering with technology firm CreativeX, Haleon unveiled the Health Inclusivity Screener, an AI-powered solution designed to evaluate digital marketing assets for inclusivity across multiple metrics, such as readability, accessibility, and representation. The tool’s…

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