MKV Digital Launches MKV Creators Hub to Revolutionize Influencer Marketing and UGC

Dubai, UAE – Leading digital marketing agency, MKV Digital, has officially launched MKV Creators, a dedicated division focused on user-generated content (UGC) and influencer marketing. Created to help brands stay ahead in the fast-paced world of short-form media, MKV Creators will enable businesses to connect with audiences on platforms like TikTok, Instagram Reels, and YouTube Shorts, with a particular emphasis on Gen Z engagement.

Asiya Ali, Founder and Managing Director of MKV Digital, shared that MKV Creators is geared towards authentic audience connections through highly engaging, short-form content. “With MKV Creators, we aim to equip brands to engage their audiences meaningfully in the evolving digital landscape,” Ali explained. This division blends creativity with data-driven strategies to ensure that every campaign delivers measurable impact.

One of MKV Creators’ early collaborators is Sapil Perfumes, a popular UAE-based fragrance brand. Sapil sees this partnership as a way to share its story in a personal, authentic manner. Bilal M. Alvi, Brand Marketing Manager at Sapil Perfumes, noted, “MKV Creators lets us showcase our fragrances directly through the voices of our customers, bringing a unique, relatable essence to our brand.”

With projections showing that the global UGC market will expand from $4.4 billion in 2022 to over $34 billion by 2030, MKV Creators is well-positioned to tap into this trend, using organic user stories and real customer experiences. Waqas Ali, Co-Founder of MKV Digital and head of MKV Creators, emphasized that the division’s approach centers on connecting with audiences like “trusted friends.” “Our strategy is all about relatable, user-centered content that speaks to everyday experiences,” he added, underscoring the division’s commitment to authentic communication.

With its history of award-winning campaigns, including accolades at Dubai Lynx and Cannes Lions, MKV Digital is setting new standards in digital marketing, combining analytics and creativity to help brands thrive in the UGC and influencer-driven era.