Microsoft’s Q1 2025 earnings report revealed an impressive 18% year-over-year increase in search and advertising revenue, reflecting the tech giant’s strong momentum in its advertising segment. Although this growth marks a slight dip from the 19% increase recorded last quarter, it still showcases Bing’s robust performance amidst evolving digital advertising trends. The company disclosed, “Search…
This week, Haleon, the consumer health company spun off from GSK, introduced an innovative AI-driven tool aimed at making advertising more inclusive. Partnering with technology firm CreativeX, Haleon unveiled the Health Inclusivity Screener, an AI-powered solution designed to evaluate digital marketing assets for inclusivity across multiple metrics, such as readability, accessibility, and representation. The tool’s…
As Retail Media Networks (RMNs) gain momentum, a major transformation is underway in the digital advertising landscape. Industry giants, especially retailers, have demonstrated the power of first-party data to drive revenue and deliver precise, targeted advertising. However, this shift is expanding well beyond retail, as other data-rich industries recognize the potential to create alternative ad…
