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Category: Google Ads

Google Ads Introduces New Business Links Asset Type for Search Ads

Google Ads Introduces New Business Links Asset Type for Search Ads

Digital Fanda14 mins

Google Ads has introduced a new asset type called “Business Links” designed to enhance ad performance by capturing varied user intents within a single search ad. This feature, still in its pilot stage, allows advertisers to target customized and diverse user journeys, improving ad engagement and consideration. According to Google’s new help document, “Business links…

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Google Ads Introduces New Sales & Leads Conversion Reports

Google Ads Introduces New Sales & Leads Conversion Reports

Digital Fanda12 mins

Google Ads has introduced a new feature in its advertiser console: separate Sales and Leads conversion reports. This feature, available under the Goals section in the Conversions Summary tab, enables advertisers to switch between “Sales” and “Leads” views to analyze conversion data based on their specific objectives. Hana Kobzová, a digital marketing expert, brought this…

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