AI Overviews in Search Expand to Over 100 Countries

Google’s AI Overviews in Search are transforming how people find and explore information worldwide. Since its launch in May and initial expansion in August, the feedback has been overwhelmingly positive, with users appreciating the ease of discovering concise information on various topics. Now, in its largest expansion, AI Overviews are rolling out in over 100 countries, bringing the power of AI to millions more.

Making Search More Accessible in Multiple Languages

With this update, users in any country with AI Overviews can access information in their preferred language. Supported languages include English, Hindi, Indonesian, Japanese, Portuguese, and Spanish, allowing users to engage with content that feels familiar and accessible. This language support means that, for example, a user in the United States who prefers Spanish can now view AI Overviews in Spanish, creating a truly global and inclusive search experience.

Boosting Traffic and Engagement for Publishers and Creators

AI Overviews aren’t just helping users; they’re also driving more traffic to publishers and creators. Google has implemented enhancements like in-line links and right-hand link displays on desktop, along with tappable icons on mobile. These updates make it easier for users to click through to supporting content, leading to a notable boost in visits to related sites. This approach strengthens the connection between users and quality content, supporting publishers, businesses, and creators across the web.

Balancing Organic Results and Sponsored Content

In keeping with its user-centric approach, Google includes clearly labeled ads within dedicated slots in AI Overviews. Mobile users in the U.S. can now see ads within relevant AI Overview queries, connecting them with brands and products seamlessly while distinguishing between organic and sponsored results.

As AI Overviews expand globally, they’re reshaping the search experience, making it easier to discover relevant information in any language and enhancing connections between users and content creators. This global rollout is more than an update; it’s a step toward a more accessible, interconnected web.

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